As the market for oat drinks grows, Novozymes has developed a new toolbox to guide producers to expand their businesses into oat drinks.
Half a billion people worldwide are either vegan or vegetarian, 26% of millennials have already embraced this lifestyle and 73% among them are willing to pay more for sustainable food and drinks. The combination of these trends is giving the sale of oat drinks a boost, with an expected growth of 30% a year.
“A new market is opening up and booming. To help dairies and beverage producers expand their portfolio and create new types of oat drinks, we have developed a toolbox that can help them expand their business into this new territory,” says Alessandro Palumbo, Market Development Manager at Novozymes.
Oat drinks is the fastest growing category in the plant based beverage segment. This is mainly due to the fact that oat drinks have one of the best nutritional profiles among dairy alternatives.
In spite of huge interest and a growing market, a study finds only 2 in 10 consumers think that plant protein is extremely good tasting.
“The fast-growing demand gives producers the opportunity to develop and market new types of oat drinks. But at the same time, it’s also a challenge to come up with products that match the consumer’s taste and preference,” Alessandro Palumbo says.
The new enzymatic toolbox is developed by Novozymes and is the first of its kind. It provides insights into how to use and combine enzymes, raw material and production parameters to adjust sweetness, mouthfeel and nutritional profile in oat drinks. It also provides insights for producers into how to optimize the production process and save costs.